How to promote iOS app

How to promote iOS app

Whether you are an experienced mobile developer or just an enthusiast who makes applications or games for fun, you have probably noticed that the number of complaints about the situation on the modern mobile market keeps increasing despite the fact that there are news about the growth of the industry and bigger overall revenue. There are multiple reasons behind it, and it's a good idea to learn as much as possible about them and also look into ways to minimize these issues and start making money from your application or game.

Let's take a look at the situation, figure out what you can do to improve your situation and learn how to promote iOS apps and games on App Store.

What you need to know

First of all, don't panic – you're not the only one who's got issues on the modern mobile market. In fact, everyone has issues today – the modern mobile application and game industry is still in its infancy, and while it has started maturing, the situation is far from ideal.

First of all, you need to remember that there are too many applications and games out there – as of June 2016, Apple reported that there have over 2 million applications and games released on the App Store so far, which is crazy considering how young the modern mobile industry is.

Now, put it together with the reports that over 50 billion USD has been paid to the mobile developers. Which means that on average every developer received 25,000 USD per app, which is not much – one would have to release two or three apps per year to sustain themselves, but a team would require to release a lot more than that. In reality, only 3% of developers and publishers have managed to profit from their hard work, and an average mobile app makes no money at all.

But that doesn't mean that the situation is hopeless – after all, more and more apps are getting released, and people don't give up – and you shouldn't too. You need to look into marketing of iOS apps to increase the chances of success for your application or game. We will tell you a little bit about available iPhone app promotion methods available to you. Read on to find out more about them.

What you can do to promote your app

Luckily, despite the increasing challenges, there new opportunities to promote mobile applications and games are appearing all the time, and while there are a lot of them, not everyone knows how to promote iOS games and applications efficiently.

The following marketing methods are available and proven as working:

  • Quality control
  • App Store Optimization
  • Localization
  • Popular YouTube channels

Let's take a look at each one of them and see how you can use them to promote your application or game on the modern mobile market. These methods don't require a huge budget too – most of these can be done without huge expenses, however, they may require some practice. Without further ado, let's learn more about them.

Quality control

One of the most important things that people pay attention to while evaluating an application or game is quality. It's important to deliver the best quality possible with your budget and skills. One of the best ways to deliver the highest quality is putting extra time and effort into applying additional polish to your application or game.

Test your application or game on as many devices as possible. Consider asking your friends to test it too – who knows, maybe they will find the weak spots in your app? In any case, releasing a polished and tested app is a better idea than releasing a buggy, unfinished application or game. Remember – quality will determine how well the rest of your marketing efforts are going to go.

App Store Optimization

ASO is a good way to make your app easier to find. Research the relevant keywords and use them in the app description and tags field. Consider also picking a keyword for usage in the app title – this way you can improve the effect drastically. It's recommended to update the keywords once in a while to make sure that you are running on the fresh batch of keywords and your ranking in the search results remains rather high.


You can expand your audience and make your application or game more accessible for the foreign language speakers by providing localization. Consider supporting the following languages: English, French, Italian, German, Spanish, Chinese, Japanese, Korean and Russian. This way you will about cover the majority or mobile users. You can get high-quality translation for an affordable price through freelance translation services, such as 2POLYGLOT and others.

Popular YouTube channels

Blogs and popular YouTube channels can help you with your promotional efforts by making a review of your application or game. Contact them and see if they are willing to do it – while some of them may ask for a donation, remember, you need all the publicity you can get and if the pricing is reasonable and the channel or blog is popular enough, then why not? There is a chance you can establish a nice friendship for the future.

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Juni 2018