Today, you can't avoid mobile marketing no matter how you look at it. Today's mobile market (App Store) requires drastic measures to reach the audience and make sure your app starts making money. This means what you need to be extra creative about your marketing approaches and look for ways to promote iOS apps on your own in case marketing agencies end up being unaffordable and if you're running on a very tight budget.
That's why we would like to tell you about marketing of iOS apps and give you some advice on how you can promote applications and games efficiently. Read on to find out more about them.
Social media is a goldmine of potential customers, because it offers a wide variety of people of almost any age and allows you to communicate with them and gather feedback to improve your app or game. Create a page for your application on every major social network, such as:
Consider using them as news hubs for your apps and games and make sure you're acting professional and polite at all times. Remember – you need to make sure that the app is still out there, the community isn't abandoned, the spam is gone and the discussions are still going. Gather bug reports, feedback, suggestions and make sure to respond and inform them about the updates.
App Store Optimization, or simply ASO, it a set of practices created to make mobile applications and games easier to find and to make the process of reaching the target audience a lot easier by using convincing, appealing assets on the app page and doing optimizations similar to Search Engine Optimization (more information you can find here).
Research the relevant keywords and use them on the app page to make your app easier to find, but use them organically in the description to make sure that the app gets a better flow of traffic and ranks higher in the search results. Hire a designer to make your assets more appealing to the audience and to make sure that the user who stumbles upon your application or game considers giving it a try. This way you can promote iOS games and applications in a subtle, but effective manner. Consider updating the keywords once in a while to yield better results.
One of the best ways to promote mobile applications and games and at the same time expand the target audience is a simple, yet somehow overlooked decision – the localization of the app or game can significantly expand the target audience and promote the app outside of the English-speaking regions.
Even if statistics state that the support for foreign languages is not important because the majority of the Earth population speaks English – trust me, there are more errors in these calculations than anyone can imagine. The main factor is the lack of additional information about the actual language skills. Not everyone pays attention to the fact that the majority of these English speakers still doesn't feel right when they are in a foreign-speaking environment, and there is a high percentage of potential customers who would rather use an app or play a game with inferior functionality, but which is available in their mother tongue.
Consider supporting the following languages as soon as possible: English, French, Italian, German and Spanish. If you feel that you need to add more languages, then pay attention to the analytics – you can get a lot of useful information from there. Sometimes even slight popularity can be increased dramatically through the proper localization, which can be achieved in affordable way through freelance translation services.
If nothing works, then consider using services of a mobile marketing agency and improve the performance of your app on the market. Remember – you need to stay afloat no matter what, and there are cases that need professional approaches in order to reach the target audience and start making money from your hard work.